Most Facebook users remain loyal to it despite scandals, survey finds

American users of Facebook have largely continued using the popular social networking site although data of 50 million Facebook users have been shared with the political consultancy firm Cambridge Analytica, an opinion poll has found.

British public broadcaster BBC reports that in a survey by Reuters/Ipsos conducted in the the U.S., results showed that a quarter of Facebook’s American users said they used it less or had left it but another quarter said they used it even more. The other half noted that their use of the social network had not changed.

As to the financial results of the U.S. firm in the first three months of 2018, In the first quarter, its sales rose by nearly 50%, with profits reaching USD 4.9 billion (EUR 4.09 billion) compared to USD 3 billion (EUR 2.5 billion) last year.

Reportedly, Facebook CEO Mark Zuckerberg has apologised for the social network failing to ensure enough privacy to its users that allowed for data on about 50 million of its users to abused by a political consultancy firm.

To tackle current and previous issues, the company’s co-founder and CEO has stated it would, among other things, investigate all Facebook apps that had access to large amounts of information until 2014, perform a «full forensic audit» of any app with suspicious activity and ban developers that had misused personally identifiable information.

The current scandal involving Facebook is about a whistleblower claiming that before Facebook tightened its privacy rules in 2014 data of about 50 million people was harvested for British company Cambridge Analytica, which, the whistleblower says, then used the data to profile people and provide alternative political content in relation to the 2016 U.S. presidential election.

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